About Us

Twenty years ago I started doing this work without a name for it. Since then I've worked alongside more than 100 founders — as a coach, consultant, operator, and embedded partner — and generated over $20M in business value across companies of every size and shape.

I've been inside growth-stage consultancies, university research labs, startup incubators, and social enterprises. I've built teams, cleaned up systems, and helped founders design their way out of the thing that was quietly killing their business. I've also watched what happens when the systems don't catch up fast enough — and I understand, personally, what entrepreneurship can cost the people building it.

That's the thing I keep coming back to. This work is about more than efficiency. It's about protecting what founders build — and protecting the people building it.

COOPilots exists because building a business is a learnable, repeatable process. I've seen it proven too many times to believe otherwise. And now, in the AI era, that process has a new layer — one that can buy back your time, reduce your dependency on any one person, and build systems that run the business even when you step back.

The method is called the Keystone™. It captures how a business thinks, decides, and operates — and becomes the foundation for every AI tool and workflow built on top of it.

I believe we’re in the golden age for founders — and I look forward to partnering to help you achieve your vision.

— Caitlin Ferguson, Founder & CEO of COOPilots.io