Caitlin Ferguson Caitlin Ferguson

Competitive Advantage Exercise

Injecting AI in the business can be daunting. It helps to know where you can enhance the business' ability to compete by knowing who you're competing with, on what dimensions, and where you expect you're winning. This exercise is the first step in mapping your assumptions about competition so you can validate this externally with your clients or consumers.

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Decision Journaling for Founders: The Tool That Keeps You Sane in Uncertain Times

When you’re leading through uncertainty, decisions can feel infinitely more difficult. Decision journaling became my anchor during the last recession: a simple habit that turned chaos into clarity. By writing down what I chose, why I chose it, and what I expected to happen, I built a real feedback loop for my own judgment. Over time, it sharpened my instincts, surfaced my blind spots, and gave me a quiet kind of confidence.

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